A business sales letter is like a messenger of the products and services a particular company is offering. It assists in creating awareness about any new launch of a product or service in the market, with the purpose of bringing forth shortcomings of the highlight and brand of competitors. This type of business letter affects the benefits any customer is likely to derive from the usage of the product or get availed of any of the services on offer. While writing business letters, however, the ethics of businesses need to be followed.
The business letter is not supposed to name the competitors or even their brands. If you want to emphasize what you are offering is quite better, then you can easily state that similar services or products lack in the market, and so on. In other words, the letter has to win the confidence of as many customers and eventually persuade them that it is in their best interest to endeavor to do business with you. A business sales letter is a useful and strong tool used for promoting a business to enhance in catching hold of customers’ emotions and feelings.
Sales Letter Template
Date: (Date the letter is being issued)
To,
(The company’s name)
(Recipient’s name)
(designation)
Dear Sir/Madam,
We are very glad to (now introduce the service/product). It is (mention important benefits and features). This (name product) has been on the market for now more than three months and we already have positive responses from most of our customers. We will actually feel glad to (now introduce your purpose).
I will be extremely proud to (you can reintroduce features of this Product). I would like you to have a practical demonstration. We look forward to having a good business relationship and you will surely reap the benefits.
From,
(name of the firm)
(your name)
(designation)
Sample Business Sales Letter
20th September 2018.
Ryan Buck
The Purchasing Manager,
ABC Co. Ltd.
Virginia, USA
Dear Sir/Madam,
We are glad to make an introduction of our new software to you. It is a user-friendly software, and have great capabilities. It will to a large extent reduce the workloads you have. This software has been on the market for more than three months now, and we have received positive responses from the majority of our customers. We will also feel glad to assist you in making tasks easier and help you reduce operational costs as well.
I will be very proud to give an introduction to you of the software’s features and also provide you with a practical demonstration. This tool will be important to help you run your work in an efficient and effective manner. We look forward to doing business with you.
Thanks & regards,
XYZ Software Developers,
Texas, USA.